Chilli Beans was born in 1997 in a fashion alternative fair in Sao Paulo - Brazil with the proposal to reinvent the traditional way of selling sunglasses, that used to be locked in shop windows.
The brand idea creation was to bring the self-service concept to the field, with products on display so people could touch, try on and have fun.
The brand has changed the consumers’ relationship with the eyewear segment and has enabled fans to have more than one piece for different wearing situations.
The innovation was the basis of the fast-fashion concept, Chilli Beans flagship engine with weekly releases of sunglasses, prescription frames, and watches.
Today the brand is a leader in the eyewear and accessories segment in Latin America.
Charismatic Caito Maia was a rock band musician and split his time between the cities of Sao Paulo and Los Angeles. The Venice Beach lifestyle was the inspiration to start of the sunglasses business.
Voted for one of the Decade CEOs by Consumidor Moderno magazine, today Caito Maia Maia is one of the most requested speakers from the north to the south in the entrepreneurship segment. The businessman is also one of the Shark Tank hosts in Brazil’s program.